Dublin Bar Academy

Customer Service and Upselling Techniques


Up-selling is not all about increasing profits. When done right it can improve your customers’ experience as well as your bottom line.

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Even ordering a G&T can be turned into an WOW experience with significant additional contribution to the bottom line. These skills come naturally to some but can most definitely be taught to others.

Any further course questions please contact: [email protected]



  • Reading Customers
  • Anticipating Needs
  • Brand Knowledge & Product Discussion
  • Role Play
  • Understanding basic principles of Beverage financials

Duration: TBC
Time: 2.5 hours
Cost: €399

Richard Linden
Owner/Head Instructor

Leaving his native Sweden, Richard has travelled the world in pursuit of bar and hospitality expertise. From the UK, where he spent five years in the Chewton Glen five star resort that is consistently voted in the top hotels in the world, to Thailand where he worked as the Head Instructor at the European Bartending School. On these shores, Richard trained for three years under our celebrity hotelier Francis Brennan at The Park Hotel Kenmare, as well as being restaurant and bar manager at the Michelin Star Cliff House Hotel.

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Dublin Bar Academy is fully accredited with the European Bartender School

Supported by Vanguard Beer Collective. The one stop shop for Irish Craft Beer